Sunday, March 22, 2015

Hactl company visit

Company Name

Hong Kong Air Cargo Terminals Limited (Hactl)
 
Company Background

Hactl operated since 1976 and located at Hong Kong International Airport (HKIA). It supported the import, export and transshipment of air cargo in Hong Kong.  It, is one of the leading air cargo terminals in the world, provides world-class facilities and innovative technology with highly efficient operation to its customers. It is the neutral air cargo terminal operator at Hong Kong International Airport providing unbiased services to all of their airline customers. Value-added services like pre-arrival customs clearance, import scheduled collection, schedule empty until release, etc. are offered to enhance customer satisfaction.



1.      After the opening of Cathay Pacific Cargo Terminal, how does it affect your company’s business performance?  How do Hactl react to its local and global rivalries?

In the past, Hactl was the largest air cargo terminal in Asia and it dominated the market. Cathay Pacific is the main customer of Hactl that owned 40 percent business of Hactl.  However, Cathay Pacific opened its own Cargo Terminal and built up its own transportation team.  Cathay Pacific sold its shares to the remaining shareholders and become a competitor to Hactl. Cathay Pacific’s action has caused cargo volume of Hactl to drop around 30%.

In fact, Hactl realized its biggest customer was planning to build its own cargo terminal and would leave them. Hactl has done preparation actions for coming up with this situation. For example, in the past, Hactl has not enough resources and capacity available for excessive cargo demand. However, after they realized their biggest customers would leave them soon. They had more resources and capacity available for new customers. They put more manpower resources and capacity on absorbing new or small-scale businesses. Moreover, Hacis, is a wholly-owned subsidiary of Hactl, supports Haclt to diversify its business into Mainland China. So that, Hactl can provide one-stop logistics service for its customers that can enjoy not only the storage services but also the transportation of cargo directly to mainland China.
 
 
2.      What will you do proactively if the similar event occurred again?
Hactl’s managers has not replied this sensitive question. However, we believe that Hactl is optimistic about their future. They will keep providing the high quality and more value-added services to their existing customers to improve Hactl’s service level. Moreover, with the advance of technology development in recent years, Hactl should invest more resources on innovation technology development to provide more customer-oriented services to their customers in order to enhance customer loyalty and maintain its air cargo leading position in Hong Kong.
 
 
3.      What efforts have you made in terms of Corporate Social Responsibility to achieve its sustainability?  For example, what are the means used in reducing the greenhouse gas emission and wastes from packaging?
Hactl has participated in the Clean Air Charter Certification Scheme since 2010 and is attained an Excellent Class Indoor Air Quality Certificate in 2013. These scheme and certificate indicate that Hactl has helped improve the air quality of SuperTerminal 1.
Burning of crude oil will emit gases with high content of carbon dioxide which may facilitate the seriousness of Global warming.
Firstly, Hactl has used electronic charger for its forklift trucks in order to reduce the use of crude oil. Secondly, Hactl recycles most of the plastic wrapping and wooden pallets in order to reduce the consumption of plastics and woods. Recycling bins are used to encourage recycle of paper, plastic and bottles. It also supports recycling of computer and electronic waste. Thirdly, Hactl has used electrically power cars to deliver document and small scale cargo so that less crude oil is used. Finally, it has encouraged its customers to use e-freight to reduce the use of paper.
 
4.      Hong Kong Airport Authority continues to expand HKIA’s catchment area beyond Hong Kong and into the PRD.  What are the strategies for Hactl to seize this business opportunity?
After the building up of the third runway in HKIA and finishing the construction of Hong Kong-Zhuhai-Macau Bridge (HZMB), more airlines and traffic flow will pass through Hong Kong. Hacis will continuously help Haclt to diversify its business into Mainland China. With more capacity available for the cargo demand, Haclt can seize this opportunity to further expand its business into Mainland. For example, Hacis has taken advantages of the project of Hong Kong-Zhuhai-Macau Bridge to extend its depot network to tap the potential from the connection. With this bridge, the transportation time will be shortened. Hactl are trying to find new partners in China e-commerce and on the western area of the PRD.
 
 
5.      How does Hactl tackle the increasing competition from other competitors in the Pearl River Delta?
 
Hactl operates as an integral role in the logistics company in Hong Kong and the Pearl River Delta. The rise of so-called competitors in Pearl River Delta is not a threat to Hactl. It would be an opportunity for Hactl. Hactl wants collaboration with its mainland counterparts instead of considering them as competitors. Such initiatives can be evident by the SuperLink China Direct road solution with is developed by Hacis. This solution build seamless air-road connection between Hong Kong and some major cities in China.
6.      How does Hactl use information technology to manage the receipt, storage, delivery of containers?
Hactl has used Innovation technology to smooth information and logistics process.
It makes use of COSAC-Plus and COSAC app to improve its operation efficiency and customer loyalty. It provides the cargo tracking services for their customers to check the status of their cargo by using internet or mobile app. COSAC-Plus, a home-grown system is a new generation air cargo management system which enables tracking cargo, exchange of information and facilitating e-freight. This system links airlines, freight forwards and government authorities with a common database and allow them to manage and monitor the air cargo.
Hacis E-logistics System which is a warehouse and order management system facilitates cargo information flow along supply chain. It provides real-time cargo status including the inventory records and GPS summary and connects to COSAC.
Control-M which is event based job scheduling system is used for all end of day or overnight jobs. It improve operation efficiency and streamlines the operation processes by starting the next job when the preceding one is finished. This system handles 400-850 production tasks per days. The tasks range from data lifecycle management to preparing reports for clients. It is a centralized system that provides a standard platform for the whole company to use.
It has also make use of Box Storage System (BSS) and Container Storage System (CSS) which are fully automatic systems to provide 10,000 and more than 3500 storage positions respectively to manage the storage containers safely and efficiently. CSS is direct and covered interface with the airside to transfer unit load devices from the tarmac straight into the system. BSS is directly linked to the Customs Examination Hall to facilitate efficient cargo retrieval for customs personnel. The security level of BSS is high as the storage location of cargo can only be identified by the computer system.
Bulk Cargo Distribution System (BCDS) is a computer controlled system that move cargo between floors and over 300 workstations. There are more than 300 computer-controlled workstations for build-up and breakdown of import and export unit load devices.
 
7.      Global warming is an important issue. How can Hactl minimize the emission of carbon?
 Similar question with question 3. The answer of this question can be refer to question 3.
 
 
8.      What is the contingency plan of Hactl under extreme weather when employees are required to work outdoor?
Hactl’s staffs are not permitted to work at aircraft parking apron if there is typhoon signal number 8 or above. However, if the cargo aircrafts are already arrive under the extreme weather employees are also require to take off the cargos in a safe situation. This can ensure customers’ products will not be affected by the extreme weather. There are some safety areas in the aircraft parking apron for their staffs who require to work outdoor to stay out from extreme weather.
Moreover, Haclt cooperates closely with airlines in order to relieve the cargo bottleneck and more staffs are assigned to apron to resume the operations after the extreme weather warning signal is gone.
 
 
 
9.      Hong Kong International Airport is planning to build the third runway.  What will be the impact on Hactl’s logistic operations?
Hong Kong Airport is the world’s busiest cargo gateway with more than 4 million tonnes of air cargo handling yearly. It is expected the trend will keep increasing in the near future. Haclt has handled large volume of air cargo movement in Hong Kong. With one more runway, the airport’s air cargo handling capacity will be improved so that aircraft movements can be kept at safe levels. It would be an opportunity for Haclt’s logistics operations to maintain its position as one of the world’s leading air cargo hub.
10.  What are the challenges of handling large volume of goods?
Hactl has expertise experiences on handling large volume of goods. However, the greatest challenges for Hactl are handling small pieces goods or goods which are soft in texture. Sometimes, it is difficult for Hactl to find a convenient and efficient way to deliver the goods through aircrafts.
 
 
 
 
 
 
 
 
 
 


Monday, March 9, 2015

Fedex Questions

1.Introduction for FedEx


     FedEx provides customers and business worldwide with broad portfolio of transportation, e-commerce and business services. Other than traditional delivery, FedEx offers customers all-round solutions with high information technology in order to exceed their expectation.
The main customer service of FedEx contains different stage of supply chain management. Firstly,Our specialists advises customized,professional solutions for unique customers. Secondly, when customers want to know the lasted status of goods, we will always track  and update it. Lastly, FedEx is  always on your side to answer your inquiries when finishing the delivery service.
The Vision and Mission behind the Business:
Vision: “If we.re all operating in a day-to-day environment, we.re thinking one to two years out. Fred.s thinking five, ten, fifteen years out.”
Mission: We strive to be the Best Company to work for with the Best Service and the Best Brand in our industry.
FedEx treats infrastructure as an important investment,  so more and more perfect aspects are developed. Our service area is throughout the world,more than 220 countries and territories, including every address in the United States. Moreover, we uses 650 aircraft and around 47500 motorized vehicles to serve more than 375 airports worldwide in 1200 stations,including 640 in US and 560 outside US,and 12 air express hubs.
FedEx provide supply chain chain management functions ,integrated operation,warehousing and transportation service based on market conditions. Also, B2C is another important customer source,which received reliable,fast and on-time delivery service. Totally, we deliver packages and freight to more than 375 destinations nearly every country each day. However, DHL,UPS and TNT are our main competitors nowsaday, over 90% of the market is dominate by these three company and FedEX.
There are a lot of services and products offering by FedEx. For packing services and shipping ,FedEx Ground and FedEx One Rate can serve international shipping with professional packing service like specialty boxes.In addition, fax ,passport,office supplies and convention center services are also provide to our customers in order to enjoy all-round logistic service.

2. List the benefits of a virtual supply chain

Virtual Supply Chain is Any chain (or network) connected through electronic links represents an organizational structure that facilitates efficient and effective flows of both physical goods and information in a seamless fashion.
   Systems are used now: 
1.Power ship system:  It provides customers with proprietary online services and to provide additional services including storing of frequently used address, label printing and the others
2.COSMOS (Customers Operations, Service, Master on-line system):
   It can manage on-time information such as vehicle, people, package, routes and the others and provide integrated information flow of shipped goods and transportation mode. It makes use of bar code to improve the delivery cycle efficiency, evaluating customer service levels as well.
 
3.EDI (Electronic Data Interchange):

It can build one-to-one relationship with their customers by providing management services, such as order processing and related distribution, to interconnect and distribute information to all roles in supply chain. It links to other parties in supply chain to improve the sources and procurement strategy and finally can improve tighten and synchronize inventory out of the system to squeezing time.
 Here are benefits of virtual supply chain:

 1.Improve the efficiency and control:Just-in-time inventory management can help reduce cost including warehousing cost and wastage through obsolete stock.Also, It provides high flexibility in relation to changing marketing conditions in terms of the volume of production.
2.Greater transparency and convenience in information sharing: It improves communication along the logistics value chain,decrease mismatch of demand and supply and reduce wastage.
 3.Better value-added service:Power Ship System is provided for high-volume shipper with high speed, secure connectivity to streamline customer’s supply and relevant data into their existing system.Therefore,customer can be more loyal to the company when FedEx has stronger brand positioning.

 




Monday, March 2, 2015

Yakult Company Visit


Company Background


Yakult is a Japanese probiotic milk-like product which is made by fermenting a mixture of skimmed milk with a special strain of the bacterium Lactobacillus casei Shirota. It was created by Minoru Shirota who found that lactobacilli were effective in suppressing harmful bacteria within the intestines, in 1930. After 5 years, in 1935, he started the manufacturing and Yakult had sold to the public.

In 1969, Yakult operated their business in Hong Kong. The first factory was located at Kwun Tong and now the factory is moved to Tai Po. In the beginning, Yakult used to employ “Yakult Lady” direct marketing strategy to sell the drink. It used to use glass bottles in order to recycle and reuse them. However, this trend was not suitable for Hong Kong and changed to sell at supermarket now. In 2011, Yakult has published a new production line in Hong Kong for producing a new flavor of Yakult – Yakult LT, which has lower sugar content and high vegetable fibre.


Today, Yakult sells in 34 countries to suit 30 million demands every day.




Questions

1. How can your company deal with the increasing customer demand in China?  How do you plan for your production forecast?
9. How do you manage the fluctuation in demand to your production resulted by the large volume of purchase from the mainlanders especially the parallel traders?
Answer:
In order to deal with the increasing demand in mainland China, Yakult is trying to build more production factories in China to ensure meeting the growing demand. Nowadays, it has 6 factories in China and the number will keep increasing in the future. Under the six production plants, Yakult can produce a total of several million bottles per day, as to meet the increasing demand in mainland China.



2. With more intensive competition from similar probiotic products from mainland and other Asia countries, what are the strategies for Yakult to keep its competitiveness?
11. There are many similar products in the existing market, how can you differentiate yourself with those products?
Answer:
Yakult registered for the bacterium Lactobacillus casei which was created by Japanese scientist Minoru Shirota, the starter of Yakult. This bacterium has its unique function which is benefit to the intestinal system of human body. This differentiates Yakult from other Probiotic Drinks as no other companies are able to use the same bacterium to perform the same function. Besides, Yakult has a team of professionals to monitor each bottle of the probiotic drink has enough number of Lactobacillus casei strain Shirota. Yakult believes that it can help to gain the trust of the customers by ensuring the product quality. Moreover, Yakult is a renowned company which is developed for nearly 80 years. The history of the company is also a promise to customers.


3. Will you consider providing more varieties of products?
8. There are lots of favours in different regions except Hong Kong only got 2 favours in total. What is your product strategy in dealing with customers in Hong Kong?
Answer:
For Hong Kong Yakult, there is only one flavor in order to maintain the good quality of probiotics and taste of the beverage. There are two types of Yakult in Hong Kong which are the original one, and the other one with low-sugar and hi-fibre. In addition to the Yakult, Yakult has also launched a new drink which is a sugar-free tea called 蕃爽麗茶 to cater the healthy lifestyle of Hong Kong people.


4. Why don’t Yakult develop a new product with other flavor?
Answer:
Until now, Yakult will not consider providing more new products as the production lines of original and Yakult LT have already saturated. Their production capacity is around one million bottle per day. Hong Kong Yakult factory does not have enough places to launch more production line as land limitation. So, Yakult only can product two products. Also, there are not strong rivals of Yakult in Hong Kong, unlike Singapore, where need to introduce different flavors to compete with other competitors in the market.



5. Yakult can keep longer than in the past.  What is the reason behind?
Answer:
Yakult has done several ways to maintain the quality of its products. First, once the Yakult are produced, they will be refrigerated in the freezer in order to prevent it from going bad under warm temperature. Also, the Yakult Company supervises the super market to store their product in the freezer too. If super market does not follow to do the procedure, Yakult Company will stop supplying the products. This issue can make sure the customers can buy the good quality product. If the products in super market are overdue, they will be replaced by fresh products. This is one of the after sale service of Yakult Company.

 Besides, Yakult Company has two subsidiaries centers which are responsible to distribute the product to whole Hong Kong stores or super markets. The two subsidiaries centers are located in Shatin and Kwan Tong respectively. Kwan Tong’ center is responsible for distributing the product to East Kowloon and Hong Kong Island while Shatin’s center is responsible for New Territories. Each day, Yakult Company will assign a staff to these two centers to check the expiry date of the product. If the products are overdue, they will be returned to main company and destroyed. At the same time, visiting these two centers can help to estimate the demand of Yakult milk by checking the sale information in the distribution center. Therefore, it can help planning of production of milk so as to maintain the sufficient supply of milk in the market.


6. As the customer demand of mainlander increases, how do Yakult control its production process efficiently?
Answer:
Today Yakult investigate the important steps which ensure that they deliver the highest quality products to the customers. The Yakult manufacturing has strict procedures in place to guarantee that the quality of the products is never compromised.

Yakult’s International Organization for Standardization products and services how their products and services meet the highest international food manufacturing standards. The policies and procedures are also independently audited as regular part of the accreditation process.

Testing at the on-site quality control area ensures that every bottle of Yakult and Yakult light contain 6.5 billion probiotic bacteria; the unique Lactobacillus casei strain and also guarantee a product of the highest integrity.

The commitment to quality extends beyond the manufacturing facility through each stage of the distribution process to stores, ensuring the cold chain to stores is uninterrupted. In practical term this mean the temperature in the Yakult refrigerated vans and transport delivery vehicles is below 4 .

Yakult staffs are committed to giving the best service possible. Their highly trained sale team work at supermarket level to ensure that product is not out of date or damaged and the Yakult fridges are clean.

These are all vital steps in Yakult quality process. Therefore, they can ensure the quality of product during the manufacturing and transportation.



7. How do you forecast the market demand under the condition of decentralized sales in numerous distribution networks?
Answer:
To forecast the demand and manage the production in Hong Kong, there are more than one hundred employees going to the retail stores around Hong Kong to collect data of the sales. Then, the data about demand collected and integrated to help the company decide how many bottles of Yakult to be produced. Besides, the weather information and the past demand record would also help in forecasting the market demand.
10.   To cope with the huge demand from mainland China, do you consider making some new changes in your logistics/ distribution network, such as providing online purchase to mainland people?
Answer:
Yakult has already had some production plants in Guangzhou, Tianjin etc. There is not any intention to provide online purchase because Hong Kong’s product supply for Hong Kong and Macau. The delivery time is another important factor to consider because Yakult cannot be stored for a long time.